How to open an Etsy shop for beginners
As a part in my side hustle series, this post is all about how to open an Etsy shop as a beginner.
Watch my YouTube video on how to open an Etsy shop for beginners here!
Looking for another side hustle? Check out my list of 44 legit side hustle ideas here!
Etsy is a great platform for small business owners who are just starting out. There are hundreds of thousands of people shopping on Etsy every day. You can easily sell your products as long as you follow these steps on how to successfully open an Etsy shop for a beginner.
Brainstorm what you will sell
If you want to open an Etsy shop, most likely you probably already have an idea of something that you want to sell. Once you have an idea of what you want to sell on the shop, open up an account.
If you already have a personal/buyers account on Etsy you can simply open up a shop right through your account that you already have. If you don’t have an account you have to sign up with your email to create an account for Etsy.
Branding and coming up with a name
Etsy has thousands of sellers that are selling things right now. There are so many sellers on the site that have already taken the simple names, so you really have to come up with something creative and something that goes along with what you’re selling on your shop.
This is the time to be super creative! Come up with a name that is all about what you are selling. Think of a memorable name that your buyers will remember so they can easily type it in and find your shop quickly.
Next up is branding your shop. Create a creative avatar and a cover photo that’s distinct and unique for your shop. I suggest to use Canva for this. When buyers look up your shop, they might be looking for your specific avatar that goes along with what you’re selling. You want the avatar to be creative and recognizable for the buyers.
Listing items on your shop
Next step is listing all your items! Etsy is self explanatory when it comes to putting items on the shop. It’s super easy!
One important thing to consider when listing is how you are writing out your title and description of your products. When creating a title and description for your listings, you really want to use keywords that are specific to what you’re selling.
If you don’t know SEO which stands for search engine optimization, I highly suggest that you Google it and try and learn the basics of SEO. That way you can successfully sell your products.
SEO will help buyers find your shop through a simple search. If you don’t know SEO I highly recommend reading up on it.
Pricing items
When pricing your items you want to check with your competitors and see what they’re selling their products for. You also want to keep in mind the fees that come along with listing on Etsy.
One of the fees is 20 cents for each listing that you put up on your shop. Just keep those in the back of your mind when pricing.
I also suggest having a high volume of listings in your shop. If you think about it, the more listings you have in the shop, the easier it will be for a buyer to find your products.
You really want to have a lot of listings in your shop so it’s easier to find. Etsy pushes out accounts that have more listings than others who do not.
Marketing
Once you have your products all listed on your shop it is time to market it! I would advise to post a few paid ads on Etsy for some of your listings.
If you notice while shopping on Etsy, a lot of the top listings on the first page will say promoted underneath. That means the seller is paying for ads for them to be there.
It’s a great way for people first starting out to get eyes on their products.
Time to create social media pages for your Etsy shop! With social media, you can really show off what you’re selling which can get you more followers and more buyers through social media marketing.
One of the best social media sites for marketing your company or your products is Pinterest. Pinterest is the absolute go-to if you want to be successful on Etsy.
Etsy truly is an incredible platform for small businesses. You can really be successful on Etsy and all it takes is a little motivation and dedication to get your shop up and going.
Those are just the basics on starting a shop on Etsy. This is for beginners and is super simplified. When you simplify it makes a little bit easier. Etsy is also very self-explanatory they walk you through step by step on how to set up your shop.
